Beyond 1:1 Therapy
A four-week, cohort-based course for therapists who want to expand their income beyond 1:1 therapy.
About the Course
Are you a therapist looking to reduce your caseload without reducing your income?Are you interested in generating income beyond 1:1 therapy but you're not sure where to start?Whether it's consulting, coaching, speaking, or writing, this four-week, cohort-based course will give you the confidence and roadmap to launch your first offering alongside likeminded therapists and world-class instructors rooting for your success.If you're already generating income beyond 1:1 therapy, this course will help you optimize your offering to reach your income goals.This is not a "get rich quick" course or program that teaches you about sales funnels. It's about how to leverage your expertise as a mental health professional to sustainably and ethically grow your business beyond 1:1 therapy, taught by people who have done it successfully—and helped therapists do the same.
About the Instructors
Dr. Alex Auerbach
Alex is a licensed clinical and sport psychologist, certified mental performance consultant, and board-certified sports coach. He's been able to leverage his Ph.D. and MBA to build several multiple, six-figure businesses.
Michael Fulwiler
Michael is a marketing professional with over a decade of experience working with therapists. Outside of his full-time role as the Director of Brand at Heard, he generates income through coaching, consulting, speaking, and newsletter sponsorships.
Course Schedule
The cohort will meet weekly for 60 minutes. Live attendance is encouraged but all sessions will be recorded for later viewing.Week One: Goals and Mindset
• Setting goals and figuring out what you want in your business
• Overcoming imposter syndrome and limiting beliefs
• Moving from a scarcity to abundance mindsetWeek Two: Creating Your Offering
• Identifying what you're uniquely qualified to create an offering about
• Translating your clinical skills to non-clinical offerings like consulting, coaching, and speaking
• Determining your ideal customer profile (ICP) for your offeringWeek Three: Launching Your Offering
• How to deliver your offering
• How much to charge for your offering
• How to market your offeringWeek Four: Optimizing Your Offering
• How to ask for feedback to improve your offering
• How to run experiments with pricing and packaging
• How to set up your business for long-term success without burning out
Course Cost
The course costs $399 and is limited to 20 therapists.As a professional development expense, the cost of the course is 100% tax deductible.In addition to the weekly, 60-minute sessions, you'll also get access to a private community with your cohort and unlimited email and Loom video access to the instructors during the length of the program.
Ready to Expand Beyond 1:1 Therapy?
Enrollment for Cohort One has closed. Join the waitlist for a future cohort.
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